Throughout 2020 we shared lots of one-page learning series to help you learn more about revenue management, but also tips and tricks on how to maximize your revenues. Just in case you missed any, check out this compilation of everything we put together!
In December we showed you how to boost ancillary revenues at your hotel:
In June, we put out this one-pager which helped explain the concept of average length of stay, or ALOS which is an important metric every revenue manager should know.
This one-pager from July helped explain the concept of Transient vs Group segmentation, and showed some of the market segments that live within the larger Transient segment:
In August, we put out this job-aid on forecasting – this is useful, especially in the time of COVID to help revenue managers better forecast hotel revenues in the midst of a pandemic.
This one pager below from June helped demystify the GDS it’s important to know as much about the GDS as possible, as many corporate bookings still use the GDS as their source:
COVID or not, it’s always important to have a good, accurate compset for your hotel – this one-pager showed some of the major factor that go in to choosing a compset for your hotel.
When Fall 2021 rolls around, you can always refer back to this one-pager we put out in September which gives you some ideas for Fall packages and promos for hotels that you can incorporate into your revenue management calls.
This guide shows you the power of Market Segmentation for hotels – if you are looking at the market segment level you can take away deeper, more actionable insights!
This next guide from July was all about how to price double bed rooms – this guide is useful if your hotel has these room-types, be sure to use this guide when it comes time to change those room type upcharges!
Although this guide was aimed at Q4 2020, there are still plenty of takeaways that ring true in any year, be sure to pull this guide out next time October, November, and December creep up so you have actionable strategies you can bring to your revenue meeting.
This next guide helped to explain the hot-button issue of resort fees – much hated and often misunderstood, check out this guide to understand them better!
This hotel government guide is a great resource to print out and keep at the front desk – if anyone on your team is unsure of how per diem hotel travel work, or who qualifies for government rates this should help you and your team better understand the complexities of the government segment.
Feel free to download, print, or share any of these guides if they will help your hotel drive revenue!