Case Study: Event Management

In this case study, check out how we vastly improved year-over-year performance for graduation night in a busycollege town!

 

By better yielding out lower rated segments earlier, utilizing all brand tools at our disposal, and working with our teams to ensure that we stay firm on enforcing restrictions and policies, we have seen a $110 jump in ADR vs. the same time last year on Friday night, and a $123 jump in ADR for the Saturday night! All-in-all we are currently forecasting to outperform last year’s revenue by close to $24,000 over 4 days which is a massive improvement year over year.

 

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