Tag: brand vs. OTA


If You Read Any Article on the OTA vs. Brand War, Make It This One

After spending a whole week travelling throughout Texas and meeting hotel owners and operators from all brands and walks of life at the Expedia Market Expo, it should come as no surprise that Kriya RevGEN is a proponent of the OTAs.  We’ve long stressed that we don’t believe in the brand’s approach that “brand.com is the only way to go, and