Tag: Hotel Revenue Management

Here we are in Spring 2021! COVID is slowly fading as more and more of us get vaccinated, and occupancies are ever so slowly creeping back up to levels that are at least vaguely reminiscent of what we used to call “normal”.   Make no mistakes about it though, the bombshell that was COVID forever changed the landscape of revenue

An accurate, relevant rate shop is one of the most important tools that a revenue manager can have in their arsenal. In this blog we’ll share the best ways to set up your rate-shop competitive set!   Here are some of the factors you should weigh when assembling a compset   Proximity – How close are your competitors? As a

RevPAR is the Hallmark index of hotel revenue management because it is all encompassing; RevPAR incorporates both occupancy and ADR into one, easily digestible number.  The RevPAR, or Revenue Per Available Room equation is as follows:   Room Revenue / Rooms Available for Sale = RevPAR or Occupancy % * ADR = RevPAR    RevPAR is so useful because it

Pricing Models   There are multiple pricing models currently in use in the world of revenue management.  Each model has its benefits and drawbacks and while there is no ‘best’ pricing model, each one is fascinating to learn about and helps develop your analytical thinking and problem solving skills as a revenue manager.          Traditional Model (“rate

Here they are! Our best Hotel Revenue Management Memes of 2020!                                                                                                  

Throughout 2020 we shared lots of one-page learning series to help you learn more about revenue management, but also tips and tricks on how to maximize your revenues. Just in case you missed any, check out this compilation of everything we put together!   In December we showed you how to boost ancillary revenues at your hotel:      

Have you ever needed a guide that you can share with your front desk teams to help them improve coding and be more confident when offering the various government rates? If so, then share this guide on your next revenue call to help clear things up!   Click here to download a pdf of our Government Cheat-Sheet   In case

  Don’t forget to look forward and get your hotel set up for success for 2021! The new Government per diem rates for 2021 came out last week and you want to make sure that your market didn’t make any big changes. If rates have changed and you did not check the new rate structure, you could be missing tons

With the wrath of COVID-19 halting travel globally, it is imperative that revenue managers think strategically. The tools, strategies, and technology we once used may no longer apply and work the same way. With the future unclear, the data we relied upon to make informed decision is now irrelevant. As demand changes drastically, so should our discussions about a hotel’s

In this case study, check out how we vastly improved year-over-year performance for graduation night in a busycollege town!   By better yielding out lower rated segments earlier, utilizing all brand tools at our disposal, and working with our teams to ensure that we stay firm on enforcing restrictions and policies, we have seen a $110 jump in ADR vs.