10. What is an OTA?

19
Jun

10. What is an OTA?

OTA stands for online travel agent, i.e. Expedia.com, Booking.com, etc. This is an additional platform from which to sell rooms, typically at a higher cost to the property than booking direct. While the property must pay a commission to sell through the OTAs, there is a cost to not being listed on an OTA through decreased exposure to potential guests.