11. What is rate parity?

19
Jun

11. What is rate parity?

When a hotel is in parity, it means that the hotel’s available rates across all channels (Expedia, Booking.com, Hotwire, TripAdvisor, brand.com, etc.) are the same. When a hotel is out of parity, it means its rates are different across different channels. For example, if brand.com says the rate is at $89 while Expedia says $79, the property is out of