4. What is a STR report?

19
Jun

4. What is a STR report?

A STR report is a compilation of data that helps to determine a property’s success relative to the properties in its competitive set from a previous week or month. It includes an occupancy index, an ADR index, and a RevPAR index. The name STR comes from Smith Travel Research, the company that compiles the data and produces the report, and