8. What is breakage or ADR breakage?

19
Jun

8. What is breakage or ADR breakage?

ADR breakage is the disparity between what the BAR is for any given day and the ADR that is coming in for that day. This is often expressed in a percentage as ADR/BAR. A breakage % nearing 1 is desirable because this means you are capturing an ADR close to what you are selling (i.e. less discounting), however, when someone