Everyone seems to revenue manage the same way. They look at their transient and group on the books, pickup, maybe a forecast, a competitive rate shop and then raise or lower rates. Not RM+ by Kriya RevGEN. If you want to take revenue management to the next level, you have to analyze your data at the reservation level to improve yielding capabilities and uncover sales leads. You have to review your bar based business mix to see if your rate is actually driving bookings or if it’s flat rated group and negotiated business filling your hotel. You have to get creative when your forecast is soft with promotions and placement strategies. And you have to do all of this every day for a 365 window.

Today’s hotel websites are set it and forget it. Your brand website provides two generic paragraphs and 5 photos. Yea, that will convert well. Your vanity was launched by some $500 a year company who you’ll never hear from again. Invest in a direct booking strategy with Connect by Kriya RevGEN that keeps up with the pace of search engines. We build our sites with custom content from scratch based on detailed keyword research. Our sites are clean, modern, and best of all, convert. We provide monthly content and SEM / SEO updates for your website and provide reservation-level ROI analytics. Best of all, we offer pay for performance models. Wow, that really is better.

Revenue strategy is so much more than setting rates. In today’s digital age, it’s more important than ever to make sure your hotel presents well on all your distribution channels.  The problem is that there are now dozens of places to sell your hotel online.  No owner/operator has time to make sure every channel has all the right high res photos, amenity details and sponsored listing management.  Allow Digital Strategy by Kriya RevGEN to maintain your digital channels.  Through monthly detailed audits and ad-hoc changes, we make sure your listings show up at the top regardless of the channel.