3. What’s the difference between managing a branded hotel and an independent hotel?

19
Jun

3. What’s the difference between managing a branded hotel and an independent hotel?

There are pros and cons when it comes to managing a branded hotel vs an independent hotel. Independent properties often have more freedom to get creative with promotions, marketing initiatives, and pricing strategy in general. Branded hotels, while more strict and structured in available levers, offer more safety nets, for example, global sales programs, marketing programs, and digital marketing that